Search Engine Optimization (SEO)
SEO is critically important. That's because it drives traffic from actual searchers looking for your product or your service. Combining our solid SEO strategies with content creation, onsite conversion and ROI optimization, Blue Lemon will drive exceptional results for your business.
OUR PROCESS
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Business evaluation and site analysis
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Strategy and goal development
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Set up
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Optimization execution
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Ongoing optimization
TECHNICAL
The main goal of technical SEO is to optimize the infrastructure of a website
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Specify a preferred domain
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Optimize robots.txt
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Optimize your URL structure
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Navigation & site structure
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Breadcrumb menus
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Implement structured data mark up
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Canonical URLs
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Optimize your page
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XML sitemap optimization
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SSL & HTTPS
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Mobile friendliness
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Accelerated mobile pages
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Pagination & multilingual websites
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Register your site with webmaster tools
CONTENT
Content SEO refers to creating content that helps your webpage to rank high in the search engines
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SEO/Blog content creation
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SEO content optimization
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Keyword Research
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Create editorial calendar
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Copywriting
STRATEGY
An SEO strategy is essential to help generate organic, qualified leads to your website.The following 8 step for success
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Define your target audience & their needs
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Categorized keyword research
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Finding gaps & opportunities
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Define competitors
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Analyze your competitors
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Customized SEO strategy & recommendations
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Must have SEO recommendations
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Prioritize & summarize
WHY IS SEO IMPORTANT
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Organic search is most often the primary source of website traffic
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SEO builts trust and Credibility
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Good SEO also means a better user experience
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Local SEO means increased engagement, traffic & conversions
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SEO impacts the Buying Cycle
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SEO practices are always being updated
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SEO is relatively cheap
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It's a long-term strategy
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If you are not on page 1, you're not winning the click
